Born from a deep love for creativity, risk-taking, and rule-breaking, Artella is a journey shaped by experimentation, joy, and an unwavering belief in the human hand.
Every creation begins with an artisan's curiosity and finds its way to you—where the story doesn't end, but continues to unfold.
Rooted in craft yet designed for contemporary life, Artella reimagines traditional Indian arts beyond nostalgia. We transform heritage techniques into modern, unconventional products designed to live with you.
Our pieces are expressive and functional, soulful yet purposeful—made not to be stored away, but to be experienced, used, and remembered.
A world where the artisan's hand is forever free to create, and every space is alive with the joy of their craft.
To create a direct, thoughtful platform where artisans across India are empowered to create with freedom, confidence, and individuality.
Treating artisans as collaborators with freedom to explore and express.
Questioning the expected and redesigning the familiar.
Bringing craft into modern life—useful, meaningful, beautiful.
Creating relationships between hands, hearts, and everyday spaces.
Reflecting a shared commitment to thoughtful creation—where craft, design, and sustainability come together.
Shaped by passion and purpose—and when it reaches you, it becomes yours too.
Explore Our Gifts